Land Rover USA’s ‘Race The Sun’ Movie
If you are a Land Rover fan, be on the lookout out for Land Rover USA’s “Race The Sun”, an initiative by the company to bolster the Range Rover Sport “Drive to Another Level” campaign. “Race The Sun” is an interactive, high-intensity film that provides an opportunity for viewers to be part and parcel of the film through gaming options.“Race the Sun” comes with Web Socket technology and viewers can sync up their Smartphone and tilt, swipe, and tap their touchscreens to keep up with the vehicles. Viewers also get to take part in the film with their desktop PCs and tablets. Once the phone is selected, players can then follow the video on their mobile screen in real-time.
“Race the Sun” comes with Web Socket technology and viewers can sync up their Smartphone and tilt, swipe, and tap their touchscreens to keep up with the vehicles. Viewers also get to take part in the film with their desktop PCs and tablets. Once the phone is selected, players can then follow the video on their mobile screen in real-time.
According to Kim Kya who is the digital marketing and social media manager for Land Rover North America, “Race The Sun highlights key elements of the Range Rover Sport’s DNA, its unparalleled on- and off-road capabilities, as well as those of its target consumer, individuals who are driven to go beyond the limits in their everyday lives”. Dante Areola is “Race The Sun’s” director and he have not let anything slip, which has generated mystery, with Range Rover fans eager to see the finished product. With anticipation building, plenty of those based in London have turned to driving a Range Rover hire in the UK for real life supercar experiences.
Challenges include matching the car’s shifting position on off-road terrain, matching sharp turns on the steep mountain road, and dodging tires that flood the road from enemy trucks. The Q, W, A, and S keys are used when shifting position on the off-road terrain.
Land Rover has advertised the movie on major websites, including The New York Times, ESPN, and YouTube to spread awareness of the game. Customers will get a realistic sense of how the car will feel and get to experiment on the vehicle’s handling and powertrain elements in 3 environments; off-road capability, handling, and on-road acceleration. According to Ken Brecht who is the communications manager or Land Rover North America, the film will deliver its message effectively even to people who are simply watching it.
If you are in England and would like to drive the real thing contact Supercar Experiences, for a Range Rover rental in the UK. The company can arrange for the delivery of the vehicle to a location of your choice.